What Should You Pay Attention to in WhatsApp Marketing?

WhatsApp marketing is currently a very popular marketing method. By taking advantage of this app’s feature where you can communicate without waiting for the other person to accept your friend request, many marketers are using it to do large-scale bulk messaging and promotion, helping themselves achieve faster and better user expansion.

However, as the number of registered users increases, the official platform has started to implement deeper control. For example, traditional bulk messaging marketing methods are now easily banned if not disguised or optimized, which is extremely detrimental to our marketing efforts.

Today, let’s talk about what needs to be paid attention to in WhatsApp marketing!

1. If you’re sure the person is interested in your product, avoid disturbing them directly at the start

WhatsApp is considered a private messaging tool, and most people care about being suddenly disturbed by ads. A bad first impression is very easy to form.

To do in-depth marketing, it's better to let the user know who you are and what you do in advance, and let them choose voluntarily whether to receive your marketing content.

If you're doing bulk messaging to expand users and can’t do precision marketing, then you can go ahead with direct mass messaging.

2. Each message push should be carefully written

If users are willing to click your message and reply, it usually means your content is attractive enough or useful to them.

So don’t just send content about new products or discounts. Try to think from the user’s needs. You can throw out a problem and let the customer determine whether they also need a solution.

3. When sending new product or promotion messages, avoid overly templated content

Many marketing software tools on the market offer template functions. But if you want to do long-term or in-depth marketing, the content you send should not be too templated.

Otherwise, people can immediately tell it’s a mass message, which easily lowers your perceived professionalism.

Use a natural tone whenever possible.

4. Different users need different guidance

Different users have very different points of interest.

For example, for old customers, we can start by introducing our other products, or new features and advantages of products they previously used.

If it’s a new customer, then we need to guide them to express their needs, and then push relevant content accordingly.