Is WhatsApp Filtering Really Useful for Marketers?

When doing cross-border marketing, many foreign trade professionals almost always encounter a problem: after sending out messages, customers don’t reply, or even provide no feedback at all. After experiencing many such cases, we find that this wastes a lot of our time and energy, and also affects whether we start questioning if there’s something wrong with our research and promotional content.

But actually, there are many reasons why customers don’t reply, and one very important factor that is often overlooked is whether there is actually someone behind the contact information. This is the most critical point that can mislead the overall process.

For example, many marketers use WhatsApp marketing as their main method. They collect a large number of phone numbers online in advance for mass messaging campaigns. However, some of these numbers are not even registered on WhatsApp. In such cases, whether you use mass messaging software or send messages manually, there will be no marketing effect. The same situation can also occur on Facebook, Telegram, Instagram, and other social platforms. If the phone number is not registered on that platform, then we have no way to reach the customer through that number on the platform.

To avoid such situations, many marketers will do an account filtering process before officially starting their marketing campaigns. By using filtering software, we can quickly detect which numbers are truly registered on WhatsApp, Telegram, Facebook, Instagram, and other platforms. Doing this filtering work in advance allows us to market only to valid customers as much as possible, saving time and effort for marketers, and improving overall marketing efficiency. From this, we can see that WhatsApp filtering is useful!

If we want to do filtering across multiple platforms, we can use CrownSoft Various Account Filters Software. This filtering software only requires logging in with the accounts requested by the relevant platforms, and importing the phone number list that needs to be filtered. The software can then quickly filter these numbers across platforms according to the phone numbers, while efficiently allowing fast export of marketing lists, making it convenient to use in related auxiliary tools or share with others.