Why Filtering Inactive Users is Crucial for WhatsApp Marketing

In today’s marketing campaigns, companies and marketers often face the same issue: even with a large WhatsApp user list, the results of marketing campaigns are not as good as expected. The conversion rate often ends up being similar to slow, traditional customer acquisition methods.

One of the main reasons for these poor results lies in the low quality of user lists. Many of these users may not have logged in to WhatsApp for months — some even longer — and hardly ever send or receive messages. Their profile pictures and status messages remain the default.

Although these numbers are registered WhatsApp accounts, they are essentially useless for marketing. Continuing to target such users is nothing more than a waste of time and money.

These accounts are commonly referred to as inactive users. They not only waste resources but also negatively impact data analysis. For example, many companies analyze customer behavior, optimize content, or adjust advertising strategies based on marketing lists. If these lists contain large numbers of inactive users, the resulting analysis is inaccurate, leading to poor decisions on strategy and direction.

Inactive accounts distort important metrics such as open rates, click-through rates, and conversion rates, which can mislead marketers.

In addition, inactive users reduce communication efficiency. When marketers send bulk messages or push promotions, including large numbers of inactive users not only wastes effort but may also reduce visibility to truly active users. Therefore, it is crucial to remove these inactive users whenever possible, in order to improve both overall marketing efficiency and effectiveness.

The Solution: Active User Filtering Tools

To solve this issue, many businesses turn to active user filtering tools. One such solution is the Crownsoft WhatsApp Active User Filter, which helps marketers quickly identify and exclude inactive accounts.

With this tool, you can easily:

Detect and remove WhatsApp accounts that have already been automatically deregistered (inactive accounts appear as “unregistered”).

Retrieve basic information such as profile pictures and status messages — users with customized (non-default) information are generally active.

Once the filtering is complete, the refined data can be exported into files (e.g., TXT or Excel) for future marketing operations. This not only improves the accuracy of your marketing campaigns but also significantly increases efficiency and conversion rates.

Crownsoft WhatsApp Active User Filter Software users can scan the QR code to log in to your WhatsApp account or import channel accounts or hash accounts in batches to filter, use your WhatsApp permissions to filter the target phone numbers registered for WhatsApp, and judge gender and age based on WhatsApp avatars. After filtering, you can export .txt/.xls/.xlsx/.vcf files.