Facebook Marketing: Practical Experience Sharing

Facebook marketing is currently a very common foreign trade marketing method. Many marketers like to quickly carry out global marketing operations on this platform. According to research, Facebook currently has over 3 billion monthly active users and over 2.1 billion daily active users. User stickiness is very high, and doing marketing on this platform makes it easy to find customers suitable for your products.

Today, we will share with you some practical experience and tips for Facebook marketing, to help you better complete your Facebook marketing operations.

1. Make your homepage well first

The Facebook homepage is the easiest place to leave an impression on others. A good homepage design can leave a strong impression of your product on viewers. Here, we suggest simplifying and optimizing your product and content to be displayed here.

If you just place messy content all over, users might lose interest and leave if they can’t understand it at a glance.

2. The content you usually post also matters

Some people say that posting more content means it will eventually be pushed to someone’s homepage. However, if the content is all advertisements or low-quality articles, it might easily get blocked by the recommendation engine. It’s better not to have such habits.

Try to produce high-quality content as much as possible, and reply to others’ comments under the posts. This will more easily drive engagement and content heat.

3. Try to keep your posting time stable

Just as mentioned above, the content you post is very important. The frequency of your posts is also crucial. Posting randomly or posting a lot at once is not favored by the push algorithm.

So it’s best to have a rhythm – that will be more effective.

4. Don’t make the content you publish too monotonous

Facebook is now also promoting short videos. In addition to posting product info posts, we can also make videos to introduce how to use the product, customer feedback, or usage tips.

Sometimes this kind of content makes users feel more comfortable and engaged.

5. Advertising in the early stage doesn’t always bring immediate results

Ad content and targeting often go through many trials before producing a positive feedback loop.

In the early stages, we can try according to user needs and platform recommendations, and we can keep the budget lower (if the budget is limited). Slowly figure out which page and direction are worth investing in.

Even if there’s no short-term result, it will still help in the long run.

6. Do both content and ads well for better results

If your ads are doing well, you can repurpose good ad creatives into post materials, post them on your homepage for everyone to see. This kind of post usually gets more love from the algorithm.

Also, high-interaction quality content can be promoted further to expand its reach.