For international marketing, using popular social media platforms for promotion is a very common practice. On these platforms, whether for increasing brand awareness or directly contacting customers, it is a good choice. Moreover, enterprises or marketers often collect contact information offline and online, but eventually they need to add these contacts on these platforms for marketing operations. Therefore, many marketers ultimately choose to conduct marketing directly on these platforms.

In today’s marketing campaigns, companies and marketers often face the same issue: even with a large WhatsApp user list, the results of marketing campaigns are not as good as expected. The conversion rate often ends up being similar to slow, traditional customer acquisition methods.

In WhatsApp marketing, many marketers often encounter a common problem: among the user lists they obtain from various sources, a large proportion of users are inactive or rarely use WhatsApp. Many of these numbers have even been deregistered from WhatsApp or almost never log in.

In today’s global marketing strategies, WhatsApp marketing has become one of the hottest approaches. However, many businesses and marketers often face a common challenge during their campaigns: among the large number of registered WhatsApp users, the proportion of truly active ones is often very low.

In WhatsApp marketing, whether you are doing manual marketing or using marketing tools, the contact list you use basically determines the results and efficiency of your marketing. If you use a low-quality list, it may contain many inactive users or accounts that have already been deleted, which will cause you to waste a lot of time and effort in the marketing process. For this reason, many marketers recommend checking the activity status of accounts in advance before carrying out WhatsApp marketing.

There are many ways to perform quick number filtering. For example, you could save all these numbers to your contacts and use WhatsApp’s built-in contact detection to check them, or you could use third-party tools to help. At present, third-party tools are the more mainstream method — because even if you use the built-in contact detection to find out which numbers are registered, you still can’t export the results into a marketing list for further use in bulk messaging or customer service tools.

The United States ranks third in the world in terms of WhatsApp user numbers. Many local residents and business personnel choose to use this app for daily communication. If we want to conduct social communication software marketing targeting the U.S., WhatsApp is worth considering.

After generating the list, it’s important to check which numbers are registered on WhatsApp. The software provides this function as well. Simply log into your WhatsApp account, select the numbers you just generated, and click start. You can quickly see which numbers are registered on WhatsApp and directly view users’ profile pictures and status messages. If you enable profile picture/status recognition, you can also obtain more details such as users’ age, gender, and the language of their status — making it very convenient for marketers to select potential customers.

Social media marketing is one of the most commonly used and effective marketing strategies. We can carry out in-depth marketing in different countries through various social media platforms. As long as we know the mainstream social apps in each country, we can easily understand the general local demand, which is very helpful for overall marketing.

When it comes to WhatsApp marketing, most professionals are familiar with using number filtering tools to determine whether a phone number is registered on the platform. These tools play a critical role in eliminating inactive contacts and improving outreach efficiency. However, not all tools go beyond basic filtering.